Work with character
I’m the creator of Up North, a visual communication collective. We do film, photography, graphic design and webdesign. From concept to finish we do projects in The Netherlands and beyond.
Up North
Up North
Sjoerd Banga
During my teenage years I already new it; I'm going to do something with computers or film. The digital era wasn't really there yet and that is how I rolled into 's why I started out in IT. A great period, during which my curiosity about how things work got satisfied in abundance. Film was a hobby for which my technical background was a blessing. The company I worked for kept growing in the meantime. The IT-department kept growing until we were almost with 1000 of us, but losing the personal contact with the customer; the people for who we built all those beautiful systems with useful tools. Work became more and more abstract. All those years I kept my fondness for film and all these hours filming and editing with my brother taught me the basics of storytelling. Camera's became digital and soon thereafter I decided to quit my job. The reason for this wasn't money, but to get a chance to focus on people again, and their stories. A few years later I also started doing photography and another few years later I picked up building websites. During all this period I realised I could tell stories. Not only my own, but also the stories of other people. What makes them tick and why do they do what they do.